My April 3 Writers Store webinar on “What Makes a Great TV Idea: Learn What Hollywood Looks for in an TV Idea and Pilot Script” is now available in their online store for $79.  This “archive” version is basically the same thing as being there live.

In the 90-minute audio/powerpoint presentation, I encapsulate all the key things I’ve learned in my years developing both half-hour and one-hour series ideas to pitch to my agents, producers, and studio and network executives — and what I’ve learned from writing  pilots, both on assignment, and on spec.



  • “What’s the franchise?” – and other annoying questions executives ask
  • Why doctors, lawyers and cops always seem to dominate prime time
  • “Wanting something they can never have”: the key to good TV characters
  • The emotional thrill ride that is the annual series development cycle
  • How most aspiring writers think of television storytelling the wrong way
  • The (superficial) differences between broadcast, basic, and pay cable
  • How “procedural” and “personal” are the only two kinds of TV stories
  • How “3-act structure” works on TV, despite shows not having 3 acts!
  • Juggling A, B, and C stories, and the characters who “get” them
  • What a “premise pilot” is, and why you really shouldn’t write one


  • Writers who are considering writing television scripts (of any kind)
  • Writers who think they have a great idea for a series (or wish they did)
  • Writers who are tired of the negatives of feature screenplay writing
  • Writers who think television is possibly the best place for them
  • Writers interested in getting on a TV writing staff
  • Writers who live in L.A. or outside of L.A.
  • Writers who have a television script they think is ready
  • Writers looking for inspiration and guidance from someone just like them
I also recommend my "Ten Key Principles Successful Writers Understand", and my series of audio downloads.    And if you'd like me to read something you're working on, check out my consulting page.
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