My March 12 webinar on “Creating a Sellable Screenplay Concept” is now available from The Writers Store.

In it, I analyzed the loglines of some spec scripts that sold in 2013 — and discussed the common elements.

It’s a 90-minute audio/powerpoint presentation that covers, among other things:




  • How the key work is not on the logline, but on the story idea the logline expresses.
  • Which genres are traditionally most sellable, and why.
  • Why a spec script concept has to be “hookier” than a pitch from an established writer.
  • What “high concept” means – and how to use it to your advantage.
  • The huge importance of “stakes” in a movie idea – and how stakes differ across genres.
  • How to think like a marketer – in terms of the poster, the trailer, and the ad campaign.
  • What loglines should and shouldn’t contain, and what their real purpose is.
  • How the SAVE THE CAT “genres” are an indispensible tool for developing movie ideas.
  • What motivates audiences to pay to see a movie – which is what script buyers focus on.
  • How to give the idea generation process its due, to avoid the #1 screenwriting mistake.

Learn more, including how to purchase it, at the Writers Store page devoted to this webinar.

I also recommend my "Ten Key Principles Successful Writers Understand", and my series of audio downloads.    And if you'd like me to read something you're working on, check out my consulting page.