I’m only 3 episodes into GLOW’s third season on Netflix, but I’m not motivated to watch more.

And this was possibly my favorite new show when it debuted two years ago. I also liked the second season.

So what’s going on here?

I think it’s something that often happens to series after a strong beginning. And the reasons are tied to three main issues.

And this is a good reminder for what makes a series idea strong in the first place. 

THE IDEA - Learn the keys
1. The stakes for the stories start to decrease. 

If you compare the first couple seasons of Modern Family to the last few, you’ll really see this. In the beginning, every story in each episode really seemed to matter to its main character, with some form of big, relatable life stakes. I think the stories in the later seasons tend to be about more trivial matters that it’s hard to get as emotionally invested in.  

GLOW is really running into this problem as well. The fate of the women’s wrestling show is no longer hanging by a thread, nor are the personal lives of those involved. They have a good gig in Las Vegas and things don’t seem that bad. In television, when the characters stop being “in hell” and “under siege” in some way, the audience tends to lose interest.

Another contributing factor here is when a show features too many stories in one episode, thus diluting the amount of development and impact of any one story. Not to be too hard on the incredibly successful and deservedly award-winning Modern Family, but for me their increase from three or four stories in an episode to sometimes six or more is not helpful on this front. 

2. The point-of-view gets fuzzy. Stories focus on “the group” instead of individuals. Or on characters the audience isn’t that invested in.

What made GLOW powerful at the beginning was the focus on three central characters who each had a lot at stake, with major problems in both their external life situations, and their internal psychology. Ruth, Debbie and Sam were all compelling and complicated. But now things seem to have largely stabilized for each of them. And although there are moments of tension and emotion, nothing really pressing or terrible is going on that they need to solve. Instead the show is trying to spread out and tell stories for other secondary members of the ensemble, that haven’t had the same compelling set-up and are just hard to care about as much.

I think Crazy Ex-Girlfriend ran into the same problem when it started to focus more on smaller stories for other characters beyond Rebecca (and to some extent Paula). I think it became hard to muster a lot of interest in whether Darryl and White Josh were going to have a baby together, for instance. But I got the reason why they tried to broaden out. There were only so many episodes and seasons that could focus on Rebecca being the “crazy ex-girlfriend” with Josh, and they wanted to evolve her character over time, which makes sense. But that fun premise is what gave the show so much gas in the first season or two, and without it, you have a group of secondary people who worked well as supporting players to her madness, but not so much as main characters for their own stories. 

This can be a big challenge for a show with a fun premise that won’t necessarily sustain many seasons. With GLOW, the big problematic situation affecting all the characters in the beginning was that this women’s wrestling show seemed like a crazy idea, with a lot working against it that they had to battle. Also you had those three desperate people with a major life problems at the center. When those problems the series is based on stop being such a problem, you kind of lose the show’s reason for existing.  

3. Episodes stop having strong beginnings, middles and ends, but play more like chapters in a longer story. Their development is leisurely and not that much happens in any given episode.

One thing I’m constantly noticing with new writers to TV is that they think of their shows primarily as one long story, like an extended feature film, and not enough about how each typical episode will be its own barn-burner of compelling story that resolves in an hour or half-hour — and what elements will ensure that it can be so, over and over again. And I think this is key to focus on, even in the most serialized shows. But it’s hard to do this successfully for season after season.

I can imagine the GLOW writers thinking that “this season is about the challenges for the group in Las Vegas.” But what are those challenges? It seems to have started with relatively trivial problems like the girls being out of shape, or Bash not being good at taking care of Rhonda when she’s sick. I thought earlier seasons made it clear that he was gay. I have a feeling that later episodes in Season 3 might bring that conflict to a head, but to really keep an audience engaged, one usually has to pack a lot of story in, and not stretch it out too slowliy over many episodes. 

This might all sound like complaining and nitpicking, and I’m really not here to “bash” the show, which I have loved in the past. And chances are it could get stronger as Season Three plays on.

Mainly I acknowledge that it’s really hard to do this stuff well, and keep doing it. That’s part of why long-term success of a show is rare.

I really just wanted to point out these elements that are so important to any series idea. It will tend to be judged partly on how much it seems to avoid the above pitfalls, ideally for a long time to come.

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